Elena Lécué – Gaia Herbs

EVP Sales & Marketing

Elena Levitskaya-Lécué is Executive Vice President of Sales and Marketing, bringing extensive experience in progressive marketing and brand management, as well as digital and sales strategy for Group Danone, both in the U.S. and Europe. Her most recent role as the head of ecommerce at DanoneWave provided her with a digital perspective, which gives her a unique vantage point on the fast-shifting landscape of brands and channels. This combined with her traditional CPG background and passion for wellness and purpose-driven leadership, make her a natural fit for leading the sales and marketing teams at Gaia Herbs.

My Sessions

Panel 5: Acquiring Cutomers and Creating Brand Evangelists

Simon Sinek has said customers buy why you do something not what you do. How should high-impact companies think about gaining customers? Is it different than for traditional companies? This panel will explore strategies on how impact companies are different and similar when compared to their traditional counterparts in attracting and expanding their customer base.