Jay Richardson – New Belgium Brewing

General Manager

Jay Richardson leads New Belgium’s east coast operations in Asheville, NC. In addition to pragmatism, clarity and passion, the core of his leadership philosophy is nurturing trusting relationships with those he encounters.

Joining New Belgium in 2003 as the IT Director and member of the senior leadership team, Jay has become familiar with many aspects of the business. He served as the steward of New Belgium’s strategic planning process and as Production Director, prior to accepting the honor of piloting New Belgium’s second facility in Asheville.

Before joining the New Belgium family, Jay gained 11 years of IT consulting, management and leadership experience with Hewlett-Packard, Mrs. Smith’s Bakeries, and Andersen Consulting. He graduated Mississippi State University with an honors bachelor degree in electrical engineering and a minor in mathematics.

My Sessions

Panel 1: Building Culture for Scale

High growth puts enormous pressure on all parts of a company. Unless company culture has been designed for scale, small cracks can become wide gapes as a company continues its upward trajectory. Culture has been said to be the only sustainable competitive advantage that is completely within the control of an entrepreneur. This panel will […]