I am a passionate leader whose focus is to uncover the soul of every brand that I partner with. Uncovering brand soul illuminates the true identity of a brand, which engenders clarity and renewed perspective. As a brand strategist, creative director and commercial photographer my aim is to express the beauty and authenticity of every brand that I partner with, through an interesting and innovative set of integrated media solutions.
Simon Sinek has said customers buy why you do something not what you do. How should high-impact companies think about gaining customers? Is it different than for traditional companies? This panel will explore strategies on how impact companies are different and similar when compared to their traditional counterparts in attracting and expanding their customer base.